The emblem of the Lancia company name written on the flag
For the names of many classic Lancia models used letters of the Greek alphabet. Until 1969 the company cars and original features advanced technical features. Thus, Lambda ("Lambda") in 1923 became the world's first production model at the same time satisfied with the body and frame. Aprilia ("Aprilia") was cost-effective, technically perfect family car, while the post-war Flaminia ("Flaminia"), Flavia ("Flavius") and Fulvia ("Fulvia") proved to be a very attractive machine, but for the more affluent buyers.
For many years, used Lancia V-engines with a small angle of the collapse of the cylinder, and most of its models had a pronounced sporty character. Before the 30-ies. output was very limited, because the family was more interested in the original Lancia cars, not mass production.
After the Second World War, the company changed the policy in favor of a mass of machinery, such as Amelia ("Aurelia"), then Flavia and especially Fulvia. In the early 50s. Lancia adopted an ambitious program of motorsport. The highest achievement of the company brought the car "D50" formula 1, won the championship of the world.
Lancia Delta Integrale ("Delta Integral") continued its excellent tradition of the firm rally. In 1992, there were personal and team won the world championship
But by that time the family Lancia began to experience a shortage of funding for new developments, a racing program was curtailed, and the firm came under the control of the family Present (Presenti). Technical Manager, instead of Vittorio Jano (Vittorio Jano) Fess appointed Antonio (Antonio Fessia). Thus began a significant expansion of the company that presented in the 60's. sophisticated front-wheel drive models Flavia and Fulvia small middle class. Both were offered as a sedan and a sports car.
Cesare Fiorio under management (Cesare Fiorio) has successfully returned to the sport. Near Turin, built a new assembly plant, but, despite significant growth in sales, the company was still not arrived.
Stratos model created specifically for the rally. She won three consecutive world championships (1974-76).. Built for homologation of 500 copies, and develop options for road speed of 225 km / h
All efforts to save the situation culminated in 1969, the Company acquired a group FIAT. By the end of the 70s. All production models were Lancia engines and many other sites of production FIAT. Good models were selling Beta ("Beta"), and a phenomenal Stratos ("Stratos") reigned in the rally.
In the 80's. Lancia almost completely merged with FIAT, and even some original cars like Y10 Delta ("Delta") and Thema ("Subject") had a chassis and many parts FIAT. In the 90's. the company performed in the role of supplier of Concern expensive models.