The first 10 years, since 1923, the company led by Siegfried Bettmana (Siegfried Bettman) are usually made cars. Sport models came only with the arrival of 1933 Donald Healey (Donald Healey) to the post of technical director. It stood out a model program Dolomite Straight-Eight («Dolomayt Straight-Eight"). In addition to her company produced until its bankruptcy in 1939 to be in demand Gloria («Gloria»), Vitesse («Vitesse") and a later version of the Dolomite.
Cars «TR7», appeared in 1975, participated in rallies and races. In a typical performance, they also have a 2-liter engine with 105 hp and has a top speed of 177 km / h
In 1944 the company acquired Standard («Standard"), turning it into a branch of the sport. Top of this model placed Roadster («Roadster") and Renown («Rinaun") on the basis of car Vanguard («Vanguard"), then followed the sedan Mayflower («Mayflower"), but finally changed with the image of the brand appeared in 1953, a compact sports car «TR2».
For 10 years, Triumph gradually reverse the firm's Standard, and the last car of this brand was built in 1963, this time not only a model «TR2» has become a much more "civilized» «TR4», but also the family car appeared Triumph Herald ("Triumph Herald"), began production of a small sports car Spitfire («Spitfire"), and instead of Standard Vanguard was placed on the production of large Triumph 2000.
Model «TR2» appeared in 1953, because the company wanted to have an income from exports worldwide in correspondence with their logo (right). With a 2-liter 90 hp «TR2» of speeds up to 166 km / h and was relatively inexpensive in the sale and use
Meanwhile, both companies have swallowed up the concern Leyland («Leyland") and in the next few years were the models of Vitesse, «1300», «GT6» and «TR5». During this period, the firm's engineers, led by Harry Webster (Harry Webster), have made great achievements in a modular design, varying different combinations of engines, transmissions, suspension and body types.
The result was the high profitability of the company's Triumph and its concomitant violent struggle in the market with the company Rover («Rover"), which ended only with the acquisition of the latter concern Leyland. Was a successful sports program, and Triumph, which included an address by the 24-hour race at Le Mans. In the U.S. sales Spitfire exceeded the number of cars sold by competing Sprite («Sprite") and Midget («Midge").
In 1968, the group turned to Leyland British Leyland («British Leyland"), after which the company introduced the model of Triumph «TR6», Sports Stag («Stag") and a series of sedans Dolomite. After the nationalization of the group in 1975, which aimed to preserve afloat this famous British brand, there was a «TR7» with a monocoque body. This car has not brought success to the founders, began to produce a new plant in Liverpool.
By the end of the 70s. Department of Leyland Cars («Leyland Carzou"), responsible for the production of passenger cars, beginning to experience financial difficulties such that not only rejected the replacement of some other models, but also has to close their factories. Snachev-lo was shut down a plant in Liverpool, then in Coventry, so in the last period of racing Triumph TR7/TR8 collected at the plant Rover in Solihull.
In the early 80s. When British Leyland has established links with the Japanese company Honda, the first joint project was upgraded in the UK model Honda Ballade («Honda Belad"), produced under the name Triumph Acclaim («Triumph Ekkleym"). But fans of the traditional brand was not a novelty, and after three years of its assembly has been discontinued, and the name Triumph has sunk into oblivion.